Khaled Alrubaian joined NCP in January 2024 as an Executive Vice President for Social Advisory, he has more than 15 years of rounded experience in the financial, private, and government sector. Prior to joining NCP, Khaled has been the Assistant Deputy Minister for Logistics Deputyship at the Ministry of Transport and Logistics where he was in charge of delivering change, development, and transformation of the logistics sector in KSA. Before that, he was a CEO of a family office leading different investments and a Senior Financial Advisor in a government entity. Khaled has also worked as an Investment Director at an Agribusiness firm (ARASCO) on the capacity of advising the CEO and the board on IPOs, M&As, Restructuring, and Divestitures. Early in his career, he joined the banking industry, namely SAMBA and SABB, in Institutional Banking. In addition, Khaled assumed different board and committee positions in the investment, agribusiness, logistics, and manufacturing sectors where he served as a chair and a member. He has an MBA from Suffolk University in Boston, USA and a Bachelor of Science in Marketing and Management from King Fahd University of Petroleum and Minerals. In addition, he is a Chartered Alternative Investment Analyst (CAIA), a Certified Management Accountant (CMA), and a Certified Internal Auditor (CIA). Moreover, he completed several executive programs from different leading universities such as London Business School, University of Pennsylvania (Wharton), and IESE.

Abdulaziz M. Sabr is a senior operations and activation leader, specializing in multifunctional coordination, and OPEX optimization. With extensive experience across sports, entertainment, hospitality, and F&B, he currently serves at King Salman Park  a large-scale, multi-disciplinary destination hosting a diverse mix of venues and experiences. Known for turning complex operational challenges into seamless visitor experiences, he brings both practical expertise and strategic insight to large-scale public and sports destinations.

Ben Harburg is a Founder and Chairman of Novo Capital a global, multi-stage investment firm with over $2b under management. He is the Chairman of Harburg Group, a multi-club ownership group that owns Al Kholood Club of the Saudi Pro League and co-owner of Cádiz Club de Fútbol of LaLiga Hypermotion. He is a board director of various private companies, as well as those of several foundations in the arts, geopolitical and academic arenas.

Saleh is a Business Relationship Management (BRM) Manager at Qiddiya, where I engage leading the strategic alignment between Sports business objectives and enterprise technology. He drives high-impact digital initiatives across sports and entertainment assets, shaping technology strategies, overseeing complex vendor engagements, and ensuring seamless cross-functional collaboration. Recognized for his leadership, structured execution, and stakeholder influence, he plays a key role in delivering scalable, future for Saudi vision 2030.

Michael (Mike) is a seasoned motorsport executive with experience in major event delivery, motorsport championship & category management, grassroots motorsport programs and elite driver development programs.

Throughout his motorsport career Mike has been involved in the training and development of marshals as an FIA Global Training Expert, a member of the Organising Committee and senior official for the Australian, Korean, Russian, Singapore, Abu Dhabi, Saudi Arabian and Vietnam Grands Prix, a Race Director and the Director of the Ferrari Driver Selection Academy, Asia Pacific. More recent roles include the Vice President of the FIA Volunteer & Officials Commission and the Director of Motorsport & Commercial Operations with Motorsport Australia where amongst other things, Mike oversaw Motorsport Australia’s FIA Girls on Track initiative.

Fawaz Al Ayban is A seasoned Procurement Manager with a demonstrated history of success across diverse industries. Skilled in Negotiation, Analytical Skills, Risk Management, and Governance. Bringing over 10 years of expertise in procurement practices.

Eng. Meshal Aldeaijy is a strategic leader with extensive experience in crafting and executing business strategies that drive sustainable growth aligned with Saudi Vision 2030.Meshal combines analytical insight with practical leadership to deliver measurable results With experience across both public and private, Known for bridging the gap between vision and operational execution. Meshal has empowered diverse organizations to optimize strategy planning, execution, and achieve long term objectives in competitive market.

John has 35 years’ experience of providing building and infrastructure advisory services to public and private sector clients across multiple sectors and geographies. He is an expert in project finance, public private partnerships, digitalization, FM & asset management and ESG/sustainability. Originally, a graduate in civil engineering with master’s degrees in both engineering management and business administration.

John supports Dar Al Riyadh Group joint ventures and Dar Al Riyadh Consultancy with strategy and growth planning and also leads the Dar Al Riyadh Consultancy Advisory service line.

He worked for ERM where he was the Lead Partner for their Northern Europe Mergers & Acquisitions Advisory team. Prior to that he was the head of the Sustainable Infrastructure Group Policy and Project Preparation Units at the European Bank for Reconstruction and Development.

Bandar brings a proven track record of delivering high-impact initiatives. With expertise spanning strategic planning, project execution, and collaborative leadership, he plays a key role in driving innovative solutions within the Kingdom's most dynamic organizations. Known for building strong stakeholder relationships across all levels, Bandar leads projects that deliver measurable value, contributing to the growth and transformation of Saudi Arabia's sports landscape.

Alwaleed Alkeaid is a sports management and leadership expert with 15+ years in sports innovation, wellness, and strategic planning. Founder of Saudi Sports Professionals Network, he advises sports federations and aligns initiatives with Vision 2030. Recognized by Forbes Middle East and recipient of the Health Award from Saudi Ministry of Health, he regularly speaks at international events on sports leadership.

Mansoor has over 25 years’ experience in real estate, infrastructure, healthcare, education and PPP in the MENA region including the Kingdom of Saudi Arabia. He has worked for Ernst & Young (EY), Andersen Consultancy, Colliers and presenting working as an Independent Advisor to a vast number of Public and Private Entities, Investors, Developers and Operators. He has conducted many strategic and advisory level projects in sports sector across the MENA region, with a focus on football, golf, equestrian, polo, tennis, cricket and many other outdoor and indoor sports.

Mansoor has advised number clients in both public and private sector on several Sports, Entertainment and Social Infrastructure projects across the middle east region. As most of the Sports, Entertainment and Social Infrastructure projects can be classified as “public goods” and are not economically viable at standalone level, Mansoor main area of expertise is to optimise the financial and operational efficiencies and support Sports,  Entertainment and Social Infrastructure projects by developing innovative real estate projects around the projects to make a project at macro level feasible or at least revenue neutral and/or evaluate their benefits for overall economy and society by conducting economic and social impact studies, in terms of contribution to GDP, increasing tourism, enhancing city / country attractiveness and overall impact on Quality of Life.

Haytham is a sustainability strategist and net-zero transition expert with a Master’s in Sustainable Engineering and a background in Mechanical Engineering. With over 15 years of experience, he specializes in decarbonizing energy systems and scaling clean technologies. Haytham has led multidisciplinary teams to deliver impactful solutions for governments, corporations, and educational institutions, focusing on energy efficiency and circular economy design. His research, including the development of award-winning dust-resistant solar capture technology, has been published in peer-reviewed journals. In 2024, Haytham joined Cundall's MENA team to lead sustainability initiatives in Saudi Arabia.

Toufic Mansour is a business development professional with over 25 years of experience across the Middle East, specializing in technology, security, building, and event industries. He is recognized for driving growth, building strategic partnerships, and delivering innovative solutions tailored to regional market needs. With strong industry knowledge and a focus on operational efficiency and business expansion, Toufic has consistently contributed to enhancing performance and long-term success for organizations across diverse sectors.

Ivan da Fonseca is CTO at ARMIS Digital Sport, with over 15 years of experience in software architecture and document management systems, including projects with Microsoft and Euronext. He specializes in business-critical platforms that require high availability, scalability and operational resilience, with a strong focus on ticketing, competition management, fan engagement and event operations. He works with organizations such as the Portuguese Football Federation, CAF and Concacaf, delivering robust digital platforms that support the operational needs of modern sports organizations.

Abdurahman Medallah is a Saudi urban development and placemaking leader with experience across government and master-developer environments. He leads strategy and delivery for large-scale masterplans and landscape-led public realm frameworks, integrating sustainability and ESG, urban design, and stakeholder governance to create long-term value and quality of life aligned with Vision 2030.

José Pequeno, Architect from the Faculty of Architecture of the Technical University of Lisbon (FAUTL, 2000). Postgraduate in Innovation Management from CATOLICA-Lisbon. As part of his Doctoral studies in Civil Engineering, he developed the theme of Innovation in composite timber-glass structural solutions, having been a Researcher at the ISISE Institute for Sustainability and Innovation in Structural Engineering. He holds degrees and further studies from Helsinki University, LNEC and the Confucius Institute of the University of Lisbon.

Ahmed is the Head of Sports, Leisure and Entertainment at JLL, based in Riyadh, with more than 14 years of regional experience focused on sports business, social infrastructure, and strategic advisory. Prior to joining JLL, Ahmed served as Director at EY, where he co-led the MENA Sports Practice, and previously held leadership roles at Mott MacDonald and Arthur D. Little. Throughout his career, he has advised leading football clubs and both public and private sector organizations on growth strategies, privatization initiatives, sports facility development, and project financing. Ahmed is also a recognized public speaker and board advisor for several regional and international conferences focused on sports investments and Public-Private Partnerships (PPPs).

Dean of the College of Languages at Princess Nourah bint Abdulrahman University. Dr. Hamdah Alghamdi is a strategic academic leader and consultant specializing in Saudi culture, national identity, and sustainable development. With a PhD in Linguistics, her expertise spans discourse analysis, higher education transformation, and cultural localization. She has led major initiatives at PNU that align education with Vision 2030 and the UN Sustainable Development Goals, while fostering global partnerships with universities and organizations in Asia, Europe, and beyond. Dr. Alghamdi also plays a pivotal role in training women leaders, designing strategic programs that empower female leadership and strengthen industry engagement. Her work bridges academia, culture, and sustainability to advance institutional excellence and global collaboration

An accomplished international executive with over 15 years of leadership experience across Europe, the Middle East, and Africa, driving growth, innovation, and strategic partnerships across diverse industries. She is also a passionate advocate for women in sports, serving as Vice President of the Lithuanian Basketball Federation and Ambassador for the FIBA Women's EuroBasket 2027, championing inclusivity and excellence in women’s basketball globally.

Nicolas Husson – Regional Segment Head (Health, Corporate, Performance Clubs) Nicolas Husson is a senior leader in health and performance innovation, currently serving as Segment Head for Health, Corporate, and Performance Clubs at Technogym. With over 17 years of experience at Technogym, Nicolas has played a pivotal role in shaping wellness strategies across healthcare institutions, elite sports organizations, and corporate environments. In his current role, Nicolas leads the development of tailored solutions for hospitals, rehabilitation centers, professional sports teams, and corporate wellness programs. His work is grounded in a deep understanding of both clinical and performance needs, and he is known for bridging the gap between cutting-edge wellness technology and real-world application. Nicolas has worked closely with some of the most prominent organizations in the region, including Al Nassr FC, Al Ittihad FC, Neom FC, Al Ettifaq FC, and Dr. Sulaiman Al Habib Medical Group, among many others. His ability to understand the unique needs of each client and deliver impactful, scalable solutions has made him a trusted advisor across sectors. His approach is rooted in long-term partnerships, creative problem-solving, and a commitment to excellence. Nicolas is passionate about advancing the role of wellness in public health and performance. With a proven track record across Europe and the Middle East, Nicolas brings a unique perspective on how wellness can be a strategic pillar in national health agendas.

Malak Al Awami is a sports management professional at the International Sports Company (ISC), the official licensed holder of the Juventus Academy in Saudi Arabia and part of the Shoaibi Group. She plays a key role in shaping sustainable football academy models and impactful sports initiatives across the Kingdom. Her work focuses on operational excellence, regulatory compliance, and strategic growth, supporting the responsible and inclusive expansion of sports programs. Malak has also contributed to managing youth football academies, delivering international development tours, and launching innovative initiatives such as Superior Striker, which combines elite training with sports tourism. In parallel, she founded and managed a community women’s football club that competed in the first Saudi Women’s 2nd Division League, reflecting her strong commitment to women’s empowerment and the Kingdom’s sports transformation journey.

David Dybman is an international sports-media executive with more than 25 years of experience leading high-performing teams and driving strategic transformation across Europe, the Middle East, Africa. He has held senior roles at Eurosport/Discovery, Lagardère Sports, and the French Football Federation, and most recently served as Director of Content & Production for the Saudi Pro League, where he built and manage the entire content and production department, oversee multi-platform strategy across YouTube, and TikTok.

Sin-Jae is a Principal at Populous with over a decade of international experience across major sports, civic and mixed-use projects. Since joining the practice in 2013, she has contributed to high-profile developments from concept through delivery, combining strong design capability with technical expertise and stakeholder coordination. Her work spans Europe and the Middle East, reflecting a versatile approach to different cultural and project contexts. With a background that includes experience in Germany, the UAE, and the UK, Sin-Jae brings a broad understanding of typologies, including sports and entertainment venues, alongside a consistent focus on collaboration, adaptability and design quality.

Leading the EBS Dx’s vision and development of globally connected executive learning experiences across innovation and leadership sectors.

Focused on executive education, strategic partnerships, and future-ready leadership initiatives aligned with Saudi Vision 2030.

Football executive and Technical Director with experience across elite organizations in the Premier League, La Liga, Ligue 1, and the Saudi Pro League, specializing in athlete development, talent identification, and high-performance football operations.

Sander Troost studied at Delft Technical University, at the EPFL in Lausanne, and the University of São Paulo. He started at gmp in Brazil in 2010, working as Project Manager for the stadiums for the 2014 FIFA World Cup and the 2016 Olympic Games in Rio. He then moved to Berlin, where he worked on a number of stadiums and other large projects located all over the world. His expertise covers all design phases, and he specializes in integrated design and sustainability.

Maxwell Roth Andrews is a senior executive and strategic adviser with over two decades shaping Saudi Arabia’s sports, stadiums, and entertainment landscape. His work spans national sports infrastructure, event strategy, commercial operations, and multi‑site development, advising ministries, giga‑projects, and global partners on investment models and long‑term sector growth. As National Board Member of AmCham Saudi Arabia and Chairman of its Sports, Tourism & Entertainment Committee, he drives cross‑sector collaboration supporting the Kingdom’s rapidly evolving sports economy. Max is recognized for advancing innovation, operational excellence, and international best practice across venue development, major‑event readiness, and sector transformation.